Cassina Marseille

In autumn 2023, SILVERA will open a new 830m² address in Marseille, showcasing international design excellence of brands such as Knoll, Edra, Poliform, Gubi, And Tradition, Mogg, Acerbis and the young Ukrainian company Noom Home. Marseille-based architects Julien Fuentes and Bertrand Guillon are proposing what Le Corbusier called an “architectural stroll”, with the creation of distinct stages and crossings. This bold yet sober setting has been designed to showcase furniture and objects. The architectural elements consist of solid volumes finished in brushed stainless steel that respond to the walls in combed mineral rendering. The common thread is vernacular architecture and modernism, leading the visitor serenely through the collections presented in an architectural and Spartan universe that gives full expression to the creativity of the exceptional furniture presented at SILVERA. This new approach is all the more appropriate as it echoes the brand’s local roots in Marseille. In keeping with the same spirit of elegance, part of the site will be dedicated to furniture solutions for businesses.

Cassina has chosen Silvera as its partner, with whom it has enjoyed a very strong relationship for 25 years, which has been consolidated over time, to accompany it on this first 370m2 opening in Marseille. The Cassina Store Marseille showcases Cassina’s finest creations, fully respecting the company’s values: authenticity, tradition, research, innovation, craftsmanship and production expertise. As a brand that has been shaping the future of interiors for almost 100 years, this opening marks an important milestone in the history of Cassina, which is poised to influence the regional architecture and design industry.