A collection designed to reassure and unite: SILVERA LONDON showcases the world preview of the BAXTER 2020 collection.
This October, contemporary luxury design brand Silvera showcases the world preview of ‘Baxter Worldwide 2020’. Silvera, located on the prestigious King’s Road, participated in the worldwide reveal on 10/10/20, transforming its showroom to exhibit the very best of Italian craftsmanship.
This year, in the face of adversity, Baxter sought light and took the opportunity to produce ‘Baxter Worldwide 2020’, a project with the aim to involve its partners and create a new collection that would, for the first time, present directly to the community of professionals and Baxter lovers.
Traditionally, Baxter presented their novelties of the year during the Milan Design Week. The ‘Baxter Worldwide 2020’ project was born from the impossibility of bringing the Baxter community to Milan and in particular from the question “if they can’t come to us, why don’t we go to them?”, states Paolo Bestetti, Baxter’s CEO.