Alias

The story of Alias begins in 1979 with Giandomenico Belotti’s “spaguetti chair”. Since technological lightness, transversality and innovation are the key values of Alias, historical brand of design made in Italy. Values from where he starts the link of the company with confirmed designers through which Alias knew to emerge the originality of each designer in a continuous exchange of stimulations and ideas and with the constant will to divert the materials and to experiment technologies. Thanks to their versatility, Alias design objects often prove to be community-friendly, an area of use that, in its many aspects, fits perfectly with this ever larger, more complete and more homogenous product catalog. The complete Alias collection is available at our London showroom based in King’s Road Chelsea.